four employees of CA Dept. of Fish and Wildlife with awards

CDFW Takes Three Golds at Excellence in Communications Competition

The California Department of Fish and Wildlife’s (CDFW) Alexia Retallack received a Lifetime Achievement Award for her work in public affairs from the State Information Officers Council (SIOC). Additionally, CDFW staff from the Office of Communications, Education and Outreach took top honors in three categories of the 2014 SIOC statewide competition for excellence in state government communications.

The SIOC awards ceremony held recently recognized the frontline of professionals in media relations within state government and showcased their importance in effectively delivering agency or department messages to the public. Honors were awarded in nine different categories ranging from writing to graphic design and audio/visual productions. The annual event encompassed 15 agencies and 120 individual entries.

“I’m so proud of the way CDFW delivers our message to our constituent groups and the general public,” CDFW Deputy Director of Communications Jordan Traverso said. “Whether the message comes through a spokesperson in the field or on a DVD produced to showcase a program, our goal is to present the truest, clearest message as quickly as possible. The SIOC awards this team earned indicates they remain at the top of their game.

Highlighting the ceremony was the presentation to Retallack of the Lifetime Achievement Award. The award recognized her dedication to the field of public information for nearly two decades. Starting in 1997, Retallack has served as an information officer, an associate editor and a marketing specialist. In 2009, she took over the public affairs unit at the Office of Spill Prevention and Response under CDFW.

In addition to the three Gold Awards, CDFW earned two Silver awards and two Honorable Mentions by the panel of judges.

Gold Awards
Outdoor California, January-February Issue (publication, magazine)
California Sea Otter Fund 2014 Campaign (media campaign)
Red-Legged Frog Named State Amphibian (writing, news release)

Silver Awards
Inside California’s Emerald Triangle (writing, feature)
California Outdoors Q&As (“Best Bang for Your Buck”)

Honorable Mentions
Nightingale’s Call (writing, feature)
Special Centennial Volume of California Fish and Game (special publication)

Individual CDFW communications professionals honored included Marketing Specialists Dana Michaels, Harry Morse and Troy Swauger, Environmental Scientist Carrie Wilson, Audio-Video Specialist Debra Hamilton, Editor Vern Bleich and Communications Manager Kirsten Macintyre.

SIOC is a nonprofit organization offering professional development and networking opportunities for public information officers throughout California. Its annual competition for excellence in state government communications honor media-related professionals.

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Media Contact:
Jordan Traverso, CDFW Communications, (916) 654-9937